John Wanamaker – considered by some to be the father of modern advertising - said it best: "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Digital platform proliferation goes well beyond the reach of traditional web analytics such as Google Analytics. As customers plug into several external digital properties from and connected to your web application, their behavior gets more complex for traditional analysis. You need tools and insights that can provide a holistic view of your potential customer behavior and the context. Key to success is to mix the qualitative and quantitative data to give an in-depth view of the user behavior.
At Sapplica, we integrate analytical tools that are custom made to give you an intuitive insight into success of an initiative and drive your key objectives. We build analytic dashboards that are both comprehensive and easy to use. Talk to us to find out more.