Are you harnessing the power of social?
Here are a few that did:
- Pinterest became the third largest social network behind Facebook and Twitter.
- Instagram users topped 40 million in a little over a year.
- Foursquare just surpassed 20 million users and counting.
- Tumblr receives 15 billion monthly pageviews.
If Facebook has more users than most countries have people, why are so many other social networks exploding in popularity?
Members participating in large social networks suffer from information overload. And though users may never abandon networks like Facebook, they flock to additional sites that cater to their interests, hobbies or professional associations.
We formally introduce to you the power of niche social networks!
Sapplica creates niche social communities and plugins for organizations that want to build and engage an audience with similar interests and purposes.
A Sapplica Success Story
Our team of expert social developers was instrumental in building the niche social network Swapmamas and growing it to its current level of popularity. Built from scratch, it contained all of the relevant social features its target audience desired and as a result it has become one of the fastest growing niche networks in the nation.
Why is Swapmamas so successful? How can we create a similar network for you?
We focus on:
- A limited decision set
- Filtered options to act
- Clear context and actions
- Emphasizing creativity and curation
- Solving the problems of your target audience
Please note: niche social networks are not for everyone. But if you want to build and engage an audience that has common interests and purposes, they will do wonders for your organization.
Questions? Contact us today to see if a niche social network is worth pursuing!